Where do I put the open house date and time?

In the Branding step, write the date and time into the client intro and the address and your contact details into the client outro. Both appear as text in the video. When the event passes, open Quick Edits, change the intro text, and press Update Video to reuse the same video.

How many photos should an open house invitation use?

Six to ten. An invitation is a teaser that should leave people wanting to see the rest in person. Use the exterior, the two or three rooms that sell the home, and one closing shot. Save the full photo set for a longer tour video on the listing page.

Which format should I use?

Use vertical 9:16 for Reels, Stories, TikTok, and Shorts, which is where most open house invitations get seen. Use horizontal 16:9 for email, your website, and office screens. Both come from the same project, so you can generate one and then the other with the same photos and branding.

Can I reuse the video after the open house?

Yes. Open Quick Edits and change the intro text to a thank-you or a follow-up line, then update the video. You can also add filmed clips from the event in Studio to make a recap, or remove the event text entirely and use the video as a standard listing video.

Can I add a twilight exterior if the photo was shot in daylight?

Yes. Apply the Twilight viral effect to the exterior clip, either during creation or later in Quick Edits. It turns the daytime exterior into an evening-style image, which makes a stronger opening for an invitation. You can also edit the still photo to twilight first and use the edited version.

Do I need to include my brokerage in the video?

Brokerage and local advertising rules often require the brokerage name on branded marketing, and requirements vary by market. Put your brokerage in the outro text or use a brand kit with the brokerage logo as the watermark. Confirm what your brokerage requires before posting.

Is there a free plan I can use for one open house?

Yes. The free plan includes two videos per month with a VideoGuru watermark, which is enough to make an invitation and a recap for one event. Paid plans remove the watermark and raise the monthly limits shown on the pricing page.

Use case

Make an Open House Video From Your Listing Photos

Build an open house invitation video from the listing photos in a few minutes. Put the date, time, and address in the intro and outro, add music, and post it before the weekend.

Free plan includes 2 videos per month.

Quick answer

How do you make an open house video?

To make an open house video, upload the listing photos to VideoGuru, select six to ten of the strongest, and put them in a walking order. Choose vertical 9:16 for Reels and Stories or horizontal 16:9 for email and your website. In the Branding step, write the open house date, time, and address into the client intro and outro, add your logo watermark, and pick a track. Generate, review, and export. After the event, swap the intro text in Quick Edits to turn the same video into a recap.

How to make an open house video, step by step

1
Upload the listing photos
Upload the photo set from your computer, Dropbox, or Google Drive. If the listing is already live on Zillow under your name, you can import the photos with the listing URL or the property address.
2
Select six to ten photos and order them
An invitation is a teaser, not a full tour. Choose the exterior, the two or three rooms that sell the home, and one closing shot. Order them as a short walk from the front door inward. Keep the camera motion subtle on interiors.
3
Choose the format for where it will run
Pick vertical 9:16 for Reels, Stories, TikTok, and Shorts. Pick horizontal 16:9 for an email invitation, your website, or a screen at the office. Generate both from the same project if you need them.
4
Put the open house details in the intro and outro
In the Branding step, write the date, time, and address into the client intro and the address and your contact details into the client outro. Add your logo watermark and choose a track with AI Selection, from the library, or your own upload.
5
Review, export, and post
Generate the video and review the preview. Use Quick Edits to swap a photo or fix the intro text, then export the branded MP4 and post it. If you film at the open house, add those clips in Studio afterward for a recap version.

Why an open house video beats a flyer post

An open house post competes with everything else in the feed. A static flyer with a date on it gets scrolled past. A short video that opens on the exterior, moves through the best rooms, and ends on the date and address gets watched, and a watched post gets shared and saved.

The video also does double duty. The same file works as an open house reel, a Story, a TikTok, an email embed, and a post in a neighborhood group. Buyers who cannot attend still see the home, and buyers who do attend arrive already interested in specific rooms.

None of this requires a shoot. VideoGuru builds the video from the listing photos you already have, animates each one with camera motion, and adds the music and branding. The open house details live in the client intro and outro, so the video itself carries the invitation without a separate graphic. When the event is over, you change the intro text and the same video becomes a recap or a follow-up.

What to put in the video and what to leave out

An invitation video should be short and specific. Start with the photo that stops the scroll, usually the exterior or the room with the view. Follow with two or three interior photos that show the strongest spaces, such as the kitchen, the main living area, and the primary suite. End on a photo that leaves a feeling, such as the backyard or a twilight exterior.

Put the essentials where the viewer will read them. The intro carries the headline, such as the words Open House with the day and time. The outro carries the address, your name, your brokerage, and a phone number or a short call to action. Keep both to a line or two so they stay readable on a phone.

Leave out floor plans, secondary bathrooms, garages, and utility rooms. Those belong in the full tour on the listing page, not in a six-photo invitation. If the exterior was shot at midday under a flat sky, apply the twilight viral effect to that clip so the opening looks warmer.

Include a photo of the street or neighborhood only when it adds context, such as a waterfront or a downtown location.

Open house video ideas from one photo set

You will usually post about the event more than once, so plan a few versions from the same project. Each one is a small change in Quick Edits rather than a new build.

Invitation: six to ten photos, date and time in the intro, address and contact in the outro, posted a few days before.
Day-of reminder: the same video with the intro changed to a shorter line such as Open Today, posted the morning of the event.
Three-room teaser for Stories: only the exterior, kitchen, and primary suite, with Video Style speed ramps turned on for a faster cut.
Twilight version: the same photos with the Twilight viral effect on the exterior clip for an evening or weekend post.
Recap: after the event, swap the intro to a thank-you line and add filmed clips from the open house in Studio between the photo segments.
Follow-up for buyers who visited: the full tour in 16:9 with the address and a call to schedule a private showing.

When and where to post it

Post the invitation early enough for people to plan, and again the day before. Use the vertical 9:16 export for Reels, Stories, TikTok, and Shorts, and the horizontal 16:9 export for email, your website, and any listing platform that accepts video. The docs include a step-by-step flow for saving the export to an iPhone and posting from your phone.

Send the file to the seller. Sellers share open house videos with neighbors and friends, and that reach costs nothing. Send it to your office or team as well if they post listings on a shared account.

Rules about branding and event advertising are set by your brokerage and local advertising regulations, and MLS rules apply when the video is submitted to the MLS. Requirements vary, so check what your brokerage expects on branded social media and use the unbranded export where a platform requires it.

Write the caption separately with the date, time, address, and a line about what makes the home worth the visit. The social post generator can draft it from the listing details.

Open house video tips

Write the day of the week and the time window in the intro, such as Sunday 1 to 3, rather than only the calendar date.
Put a cross street or a landmark in the outro next to the address, since visitors navigate by neighborhood, not house number.
Post the invitation on Wednesday or Thursday for a weekend open house, when people are deciding what to do that weekend.
Add a parking note to the outro text if the street is tight, so visitors arrive without circling the block.
Share the reel to Stories with a location sticker for the neighborhood, so nearby people see it in the location feed.
Loop the 16:9 version on a tablet at the sign-in table, so visitors waiting their turn see the rooms they are about to walk.
Add a phrase to the call to action, such as mention the video, so you know which visitors the post brought in.